Shannon Noll with driver Ashlee Siejka at the shooting of the Shannon Noll commercial.
Harness Racing NSW was acknowledged in the highest honour for their production of the Shannon Noll commercial at the recent World Trotting Conference in France.
Up against quality nominations from around the globe, the commercial was voted best industry promotion web/TV by a specially formed committee
The commercial was developed by HRNSW with the idea of attracting families and a new race day crowd.
Noll featured in the commercial as a punter taking a fancy to driver Ashlee Siejka and her horse Lucky Me. Noll placed a bet on Lucky Me with the TAB’s Jaimee Rogers and Glenn Munsie and as per the script the horse salutes.
Noll is seen celebrating his win with friends before Ashlee approaches him and uses the HRNSW tag line “everything’s better in harness”. Noll reciprocates with a tag line of his own from his first album, “That’s What I’m Talkin' About.”
“I am so pleased both personally and for the industry that the commercial has won an award,” said Noll.
“It was a whole lot of fun filming and Ashlee was the perfect person to play the role. My trips to the tracks around NSW have been magnificent and it’s great to see plenty of people getting back to the races.”
HRNSW Marketing Manager Dale Walker was equally as pleased.
“It’s nice to know that the effort that goes in sometimes be rewarded, “said Walker.
“Considering we came up against so many quality nominations from Australia and around the world we are absolutely stoked to win the award.”
HRNSW would like to thank everyone that contributed to the success including Ashlee Siejka, Robbie Morris, Kerry Ann Turner, Seryn Adams, Aaron Garaty and the team from Hyperbole Productions led by Wayne Rowley.
