SA Harness Racing secures biggest ever Commerical Sponsorship
19 October 2012
by the Chief Executive Officer, John Lewis
19 October 2012
In what is believed to be the most significant commercial sponsorship deal ever secured by harness racing in South Australia, Harness Racing SA (HRSA) and the South Australian Harness Racing Club (SAHRC) are delighted to announce a major sponsorship agreement with corporate bookmaking agency, Betezy.
The three year agreement with Betezy includes the naming rights to Globe Derby Park, which will be known as ‘Betezy Park, Globe Derby’. The sponsorship agreement also includes naming rights to the SA Pacing Cup and the summer racing season including the very popular ‘Summer Carnival’ held each January.
HRSA and SAHRC CEO John Lewis stated that the agreement will result in a significant increase in the public profile of harness racing in South Australia, and is a major step in restoring the code’s reputation and status both locally and nationally.
Betezy CEO, Ryan Kay, said that Betezy is proud to be associated with harness racing in South Australia, and looks forward to an outstanding relationship which will deliver real benefits to harness racing across South Australia. The sponsorship is timely with Betezy’s bigger and better racing offerings including fixed odds every race, back or lay betting and iphone app.
The official launch of the new partnership will occur on Saturday 20 October at Globe Derby Park coinciding with the appearance of Australia’s champion pacer ‘Smoken Up’ in the Adelaide Galvanising Minor Derby Free for All. Partnering Smoken Up will be former South Australian reinsman Lance Justice.
Saturday’s racing gets underway just after 6pm, with Smoken Up racing at 9.20pm. Tickets are $7 for adults, $4 for concession and children under 16 free.
John Lewis, Chief Executive Officer Ph 0417 855 300