Harness Racing Victoria (HRV) today launched its own Spring Racing Wagering Campaign. To be known as the “Good Form” campaign, HRV has initiated a specific wagering promotion that is designed to highlight the benefits of doing the form and betting on harness racing.
The campaign is also designed to increase the awareness of harness racing to all punters, in particular those not previously familiar with harness racing from a wagering perspective.
HRV CEO John Anderson said “We are in an environment where market share of wagering is critical to industry funding. We are competing with the other codes of racing, sport and other forms of gambling. This campaign is about telling people a story on why betting on harness racing is Good Form.”
The “Good Form” campaign will be supported by several initiatives.
• The cornerstone will be via a blog, set up at goodform.hrv.org.au. The blog will comprise tipping services, speedmaps and a range of betting information to assist the racing punter. The blog will serve as a conversation starter for punters as well as provide an environment for them to hone their skills as harness racing punters.
• An extensive social media campaign will also be launched on facebook and twitter using the #goodform hashtag. HRV’s expert tipsters @Hutchysays, @MickPolster and @JasonBonnington will be prominent throughout the campaign.
• There will be advertising through HRV’s electronic media partners Sky Racing and RSN as well as a presence on SEN, with ads fronted by TAB identity Adam Hamilton.
• Promotional signage will also be displayed at HRV’s home, Tabcorp Park Melton.
“For too long HRV has relied solely on Tabcorp to promote wagering. It is time HRV devoted more energy to educating punters how to bet on our great sport via many of the tote or fixed odds products on offer,” Anderson said.
The “Good Form” campaign will run for the rest of October and November.
Interview opportunities with CEO John Anderson and Communications Manager Jason Bonnington to discuss the campaign are available on request.